01 / Our Position
From mass media to personal media.
The first era of media gave everyone the same program. The platform era gave different people different feeds, but the platform still controlled the logic behind them. We believe the next era will let people shape the interface, sequence, format, characters, and interactions through which entertainment reaches them.
Shared entertainment will not disappear. It will stop being the only model. Alongside one experience made for an audience, there will be experiences assembled for an individual. The personalization profile—the preferences, rules, and signals shaping that experience—should be visible, adjustable, portable, and controlled by the person it describes.
